We just closed another deal, and here’s the truth most SaaS companies don’t want to admit: We didn’t win because our product is objectively the best. We didn’t win because our UI is prettier than everyone else’s. And we definitely didn’t win because...
Q4 last year, our Revenue department came to a complete halt, not once but twice, in a matter of a few weeks. It wasn’t an internal error, a lack of planning, or a team failure. It was simply because a couple of Cloudflare outages cut us off from...
Years ago, I worked at a manufacturer selling both directly and through partners, not just in the Netherlands, but across Europe. On paper, we were well set up, we had an ERP, Microsoft Dynamics, processes, and scale. In reality, our entire pricing...
The longer I work in IT, the clearer it becomes: Vendor lock-in is not so much about the recurring annual pricing tag, but much more about being so heavily invested in a system that walking away feels like robbery. Sure, you’ll save a ton of money...
What if your AI assistant didn’t just give smart answers, but truly understood your business, your data, your processes, and the way your organization works? What if the AI you already use every day could provide insights that are meaningful,...
A blunt observation: most SaaS and Standard Software are polished compromises. It’s built for the average customer, so every organization ends up bending its processes, language, and user experience to fit someone else’s idea of “best practice.”...
Nothing exposes bad tech decisions faster than a CFO-led tech stack rationalization. As a VP Revenue, I’ve seen it happen more than once. Suddenly, every tool needs an owner, a real use case, and provable ROI. “We’ve always used it” dies instantly,...
I spent my Monday morning the same way most VPs of Marketing do: staring at fourteen open browser tabs, three different single sources of truth that tell a different story, and a notification that one of our API keys had expired, breaking a critical...
Betty Blocks announced a platform restructuring designed to challenge what CEO Chris Obdam calls "the broken economics of low-code development." In a direct challenge to industry giants, the company declares it's not fixing low-code but replacing it...
International law firm Bird & Bird announces its partnership with Betty Blocks, - an application development platform designed to make building enterprise apps faster and easier through the use of AI and low-code technology.
