We just closed another deal, and here’s the truth most SaaS companies don’t want to admit: We didn’t win because our product is objectively the best. We didn’t win because our UI is prettier than everyone else’s. And we definitely didn’t win because...
Douglas van Oijen
Recent Posts
Years ago, I worked at a manufacturer selling both directly and through partners, not just in the Netherlands, but across Europe. On paper, we were well set up, we had an ERP, Microsoft Dynamics, processes, and scale. In reality, our entire pricing...
Nothing exposes bad tech decisions faster than a CFO-led tech stack rationalization. As a VP Revenue, I’ve seen it happen more than once. Suddenly, every tool needs an owner, a real use case, and provable ROI. “We’ve always used it” dies instantly,...
