Betty Blocks Partners with Belgian Innovation Strategy Experts to Enable Digital-Initiatives in Businesses

Betty Blocks and Aziri join forces to bring self-service innovation strategy to market in the Benelux region.

The Netherlands - 29 October 2018
- Betty Blocks, the leading no-code application development platform provider, today announced its partnership with innovation strategy experts, Aziri. Based in Belgium, Aziri will provide businesses with planning and strategy to innovate using Betty Blocks. With this new partnership, Betty Blocks will expand its international presence, further servicing the Benelux region.

In today’s digital age, innovation is not only a goal for many organizations but also a necessity. Businesses are facing inherent problems such as the corporate structure or their current IT landscape. Corporations are not designed to operate on ‘one-size-fits-all’ software solutions, which is shown by the difficulties with legacy systems and the need for IT to constantly maintain the systems. As a consequence, shadow-IT emerges. No-code platforms address this flaw by providing organizations with the tool to effectively modernize legacy systems and give businesses the resources to innovate.

Aziri provides organizations with a self-service approach to innovate. They support them in defining the Strategy for innovation, the Adoption to ensure success, and the Technology to enable it all. This approach is based on co-creation, speed and flexibility which empowers business leaders to create or prototype new applications and digitize processes in a governed environment with IT in control. With extensive knowledge of innovative technology, Aziri came into contact with Betty Blocks through a previous business venture.

“Over the last 12 years, we evangelized the BI market with a self-service message using Qlik” Ronny Beckers, Co-Founder of Aziri, said. “About three years ago, we looked at a low-code platform as a complementary go-to-market idea. It was not the right platform for us. During that same period, we got in touch with Ramses, a sales representative of Betty Blocks, who connected us to Chris. We met with Chris and discussed how Betty Blocks could be a new venture for us, next to our BI approach. We had set up a mature organization in the Benelux and were looking for new opportunities.”

Having recently sold their previous company, they sought a platform that aligned with their self-service vision to support businesses in a pragmatic way. They found their high-productivity platform match with Betty Blocks after an evaluation of several low- and no-code platforms.

“We considered several low- and no-code platforms,” Kurt Van Eeckhout, Co-Founder of Aziri said. “The low-code platforms involved too much coding. However, another important decision criterion to collaborate with a platform vendor, was how the company handles partnerships. We asked potential partners questions and reviewed what kind of responses we got. Our decision was ultimately based on choosing a platform provider that was responsive to our needs.”

The human connection with Betty Blocks made a lasting impact on Aziri.

“Betty Blocks’ company culture was an immediate sign of the partner we wanted to work with,” Van Eeckhout said. “We established a good connection with Chris. It made a positive difference exchanging experiences and ideas with the owner of the company. That factor was something we appreciated in the way of working with each other.”

“We were pleased when Aziri reached out to us,” Chris Obdam, CEO of Betty Blocks, said. “We needed a partner that knows the market in Belgium, and we already built trust from our previous contacts. The founders of Aziri are true entrepreneurs that like to be challenged. Aziri is helping put Betty Blocks at a higher level, and that’s where a true partnership starts. Together, we can focus on becoming a global player as their self-service approach fits in our global expansion strategy. The goal with every client, is to enable them to facilitate themselves. We want to empower the business user as a citizen developer, so they don’t need to rely on Aziri and can build the app themselves.”

About Aziri

Aziri is an innovation strategy consultancy based in Belgium. They provide businesses with a pragmatic and step-by-step approach to achieve concrete results based on their needs. With the company’s knowledge of business processes and Aziri’s experience with technology, they help their customers translate business processes into software solutions using a self-service approach. They empower Business Users to be Innovation Frontrunners, and ensure IT remains in control using a governed architecture. Aziri provides the strategy to innovate, the adoption to embed innovation in the company’s culture, and the technology that makes things happen. As such, Aziri offers a co-creation concept including the support and maintenance for those co-created applications in a governed environment. Aziri ensures that their customers can work independently without relying on other technical resources or the Aziri team. Aziri guarantees your businesses’ self-service success with technology. Visit Aziri at, follow them on Facebook and LinkedIn.

About Betty Blocks
Betty Blocks is the leading no-code high-productivity aPaaS provider in the world. As the only, truly no-code platform based in the cloud, Betty Blocks enables you to build complex, enterprise-grade applications efficiently and effectively. Recognized as a visionary, highly rated in user satisfaction on G2 Crowd and the first no-code hpaPaaS to earn an ISO certification, Betty Blocks is validating its vision, customer success and the security of its platform. As rapid as Betty Blocks makes application development, they are rapidly expanding internationally. They currently have offices in the Netherlands, Germany, US, UK, Japan and South Africa. Visit Betty Blocks at, follow them on Twitter and LinkedIn.