When we first met Kumulos, it was love at first sight -- like a Tinder match you immediately swipe right on. The mobile app performance management platform gives users the tools they need to manage and optimize both the technical and commercial performance of the apps they build, through a single pane of glass.

Before you had to build data tables by hand, and create APIs to integrate them with the client-facing side of the mobile app. Building push notification systems, coding boot-strap websites to manage app content, managing push notification campaigns and the rest were big hurdles to climb if you wanted to track the overall downtime of applications, for example.

What if you could seamlessly view the user experience performance data against your application’s back end to keep everything running smoothly? Kumulos removes the need to integrate and maintain multiple products, reducing complexity and cost, while at the same time providing industry leading, enterprise grade, technology that until now was out of the reach of most mobile apps. And at Betty Blocks, we’re all about that life.

Elegant Simplicity

“At Kumulos, we have always been about simplicity without compromising capability,” says director and co-founder Bob Lawson. “What we mean is we allow apps to be created with minimal technical expertise and remove unnecessary complexity from building an app- and we do this without having to compromise on app functionality. So apps can be built faster with less technical resource, substantially reducing costs and delivering innovation faster.”

A match made in heaven. “It’s a fit that really complements each company’s strength,” Bob says about the decision to partner. “Betty Blocks does a great job at creating the client side functionality in the app. What the user sees on the screen is easily mapped to the business logic to deliver whatever commercial goal is there to achieve.”

What technical capabilities will Kumulos add to the Betty Blocks platform? “Where Kumulos comes in is to provide analytics technology to understand how the app is performing and where areas of improvement can be made, technically and commercially, as well as providing tools like Push Notifications and App Store Optimization to drive commercial success from the app. So we make the app built in BettyBlocks a commercial success.”

What does this mean for Betty Blocks users? “We help Betty Blocks customers by providing them with actionable insights into how their app is performing and at the same time provide the tools to drive material change in their apps performance,” says Bob. “They can  immediately action improvements, shortening the “Learning/Action” cycle to allow businesses to implement innovation faster.”

Kindred Spirits

“We’re excited to find in Kumulos a true kindred spirit when it comes to pushing the boundaries of mobile app innovation,” says Betty Blocks CEO Chris Obdam. Together we can provide citizen developers a complete technology stack to allow them to innovate faster- not only creating, but monitoring and optimizing mobile apps in a fraction of the time that was previously possible. “Kumulos is really going to take Betty Blocks to the next level in terms of mobile app performance optimization,” says Chris.

But what we’re most excited about is having found a partner who seems to share our life philosophy in general: “We make complicated things simple, so smart people can focus on doing important things, innovate faster and make meaningful impacts on people’s lives,” says Bob. “Knowing that we are helping people do amazing things with mobile technology and doing our part to power digital transformation and innovation is what makes us leap out of bed in the morning.”

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About Kumulos

Kumulos was created out of a Mobile App Development Business that builds apps for Enterprise businesses. A business that today is the largest mobile app development business in the UK and in part has Kumulos to thank for its success. It now operates as a completely separate business. Kumulos helps app developers speed up development and grow their app development business the easy way! We make complicated things simple, so smart people can focus on doing important things, innovate faster and make meaningful impacts on people’s lives.  Knowing that we are helping people do amazing things with mobile technology and doing our part to power digital transformation and innovation is what makes us leap out of bed in the morning! Kumulos is the most comprehensive mobile app management platform for mobile app agencies with Push Notifications, App Store Optimization, App Analytics, Crash Reporting & Diagnostics,  Document Sharing & Collaboration, Content Editing,  all in one place. But that’s not all. It comes with a number of unique, turn-key features, custom built to help busy mobile app agencies offer awesome services to their client. Services that help keep the dialogue flowing, so they stay close and win regular follow up client work. And the best bit, services that the agency charges monthly for, so they get more app projects on monthly retainer, once the app goes live.