Software Development For All? Betty Blocks Partners with TaskUs to Make This Possible

Betty Blocks, a citizen development platform, takes digital innovation to the next level for outsourcing company TaskUs by allowing even non-IT-trained staff to create apps without having to write a single line of code.

Betty Blocks is a no-code development platform designed to let users drag and drop pre-configured blocks to build enterprise-grade applications. Experienced developers may still modify or create new blocks using code. But business-side employees without prior programming knowledge only need to move these blocks around to come up with advanced solutions. This gives more members of an organization access to software development.

Citizen Development

“We believe that the future of innovation lies in the hands of humans, not systems. Nobody should be limited by software. That’s why the Betty Blocks platform democratizes software development through citizen development - and we are very excited that we can bring this to TaskUs,” says Chris Obdam, CEO and founder of Betty Blocks.

“Digital innovation is a key driving force for TaskUs, and this includes providing our teams with the necessary means to develop apps with minimal to no code at all. Betty Blocks’ low-code/no-code platform empowers our teams to work creatively and agilely,” said Manish Pandya, Senior Vice President of Digital at TaskUs. “Combining the capabilities of Betty Blocks and our other digital partners, we expect to increase the speed of digital innovations for our valued clients.”

Democratize Software

Betty Blocks has taken up the mission to democratize software development to meet the needs of the modern business environment. According to research and advisory company Gartner®, “76% of technology producers outside of IT report that they customize or build analytics or technology solutions, because corporate IT could not keep up with demand.” Gartner has also found that, “At the same time, 74% of technology producers outside of IT simply have greater technology ambitions — they wanted to develop their technology skills, or their enterprise encouraged them to customize or build analytics or technology solutions for work.”

By empowering business employees with low-code/no-code citizen development, Betty Blocks removes technical barriers so that the whole organization can take part in innovating solutions.

Gartner, “Force Multipliers: Closing the Digital Talent Gap for the Whole Enterprise, Not Just IT”,  October 1, 2020.

Gartner disclaimer: GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.


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